RESOURCE:

Founding Fragment: Mr. Peanut

Grade Range: 6-12
Resource Type(s): Interactives & Media, Reference Materials
Duration: 5 Minutes
Date Posted: 5/19/2014

One of the most enduring national brand characters to appear in the early days of advertising is everyone's favorite sartorially gifted legume, Mr. Peanut. In this episode, host Tory Altman joins Kathleen Franz, professor at American University, to talk about the history of "spokes-characters" in the United States, and how Mr. Peanut got his classic look.


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