American Enterprise: The Consumer Era, 1940s–1970s
Grade Range: 8-12
Resource Type(s): Reference Materials
Date Posted: 3/1/2016
How does American business affect you? How and why has it changed since the United States began? Come explore stories of business men and women who have changed the world. See hundreds of intriguing objects that illustrate transformations in society. Think about how Americans have mixed capitalism and democracy, in an effort to balance individual opportunity and the common good.
During the Consumer Era, production boomed and consumerism shaped the American marketplace, which spread from cities to suburbs.