Chinese Coca-Cola Ad, about 1936

Grade Range: K-12
Resource Type(s): Artifacts
Date Posted: 4/4/2016

Part of the appeal of Coca Cola has always been cultural not just taste. In the early 1900s Coca Cola expanded to international markets creating a Foreign Department in 1926. This ad promotes the notion that consuming Coca Cola is sophisticated and modern. Close inspection of this “Shanghai lady” style advertising poster reveals many symbols (hair style, plate of food, shoes, etc.) of modern Western life. In a piece of retro advertising a copy of this ad appeared in popular tourist locations in Chung Du, China in 2013.