The Soviet launch of the Sputnik satellite in late 1957 sparked interest in the United States in
Grade Range: K-12
Resource Type(s): Artifacts, Primary Sources
Date Posted: 4/15/2009
Aladdin Industries profited from the success of The Jetsons television cartoon series in the fall of 1963 by introducing a domed lunch box featuring that space-traveling suburban family and their robotic maid. American notions of family life in the 1960s traveled effortlessly outward to interplanetary space on this fanciful box.
Domed metal lunch boxes traditionally were carried by factory employees and construction workers, but Aladdin and other makers found the curved shape made an excellent young person's landscape, ocean scene, or starry sky. Despite the more earth-bound adult concerns of the Cuban missile crisis of 1962 and the Kennedy assassination, The Jetsons box and bottle showcase the metal lunch box at the zenith of its design life and its popularity among school children.